Black Friday – not just promotions. Behind the scenes of the retail industry’s struggle.

Black Friday, celebrated this year on November 29th, symbolically kicks off the holiday shopping season. It is not only a time for special promotions, but also a period of intensive work in the retail sector. Retailers face challenges related to inventory management, logistics, and the growing expectations of consumers. Every purchasing decision tests the efficiency of systems, the accuracy of operations, and the speed of delivery. And year after year, Poles are spending more, as confirmed by numerous statistics.