Christmas time is a period when stores are filled with various gift options. Every year, Poles face the choice of perfect gifts that will bring joy to their loved ones and stay in memory for longer. The tradition of giving gifts during the holidays is not only a gesture, but also an opportunity to express feelings and closeness. Observing the changing shopping trends, one can notice that consumers are increasingly opting for items with soul – unique, personalized, and tailored to the recipient. Holidays are also a time to support local producers and choose gifts created with Polish traditions in mind. Poles are increasingly choosing gifts that are not only practical, but also bring a smile and have exceptional emotional value. In this article, we will take a look at the most commonly chosen categories of gifts and how our Christmas preferences are changing.